David Gold tells fan to stop moaning about the stadium move process and start looking forward.
Leaving Upton Park for the move to Stratford is seen as a necessary if the club are to compete with the giants of English football, but waving goodbye to history is not that easy for an entire fanbase to instantly feel comfortable with.
One of the key drivers behind the move is Hammers co-chairman David Gold, who has spoken passionately that this is the right decision for the club.
As a regular user of social networking site Twitter, he also therefore has to deal with the complaints of supporters who are not pleased with parts of the process.
Last night he was taken to task, and responded bluntly, telling the fan to start acting 'like a real one'.
Pull your self together man, you are a West Ham supporter, start behaving like one. Be proud and loud. dg https://t.co/48GwDhZ7TT— David Gold (@davidgold) June 14, 2015
The message may have been short and to the point, but it reflects how Gold just wants fans to get onside and to be a strong force together, and not have to hear dissenting voices.
With a fan base as big as West Ham's, it's unrealistic to expect everybody to be singing from the same hymn sheet, but whether Gold's approach to respond in such a manner helps or hinders his aim is another matter.