Stanley Egener, who helped build Neuberger Berman’s mutual fund business by appearing in TV commercials and through marketing innovations during almost a quarter-century at the firm, has died. He was 81.
Bloomberg News reports that he died on May 30 in his Manhattan apartment, his son, Mark Egener, said in a telephone interview. The cause was complications from Alzheimer’s disease.
Egener, who spent his entire 39-year financial career on Wall Street, joined Neuberger in 1975 as an executive in its mutual fund division, Neuberger & Berman Management, and was president of the unit from 1982 to 1999.
He appeared in a television commercial for the firm in 1997 in which he is seen driving an Aston Martin on a mountain road, according to an account in Crain’s New York Business. A young man in a Ferrari pulls up alongside and challenges him to a race. The 62-year-old Egener declines and the Ferrari zooms away into an accident.
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