Tottenham Hotspur are said to be closing in on the signature of Anthony Martial, with FranceFootball claiming a fee has been agreed.
AS Monaco signed the young striker from Lyon only last summer, and Spurs managing to bring the forward touted as the 'next Thierry Henry' to White Hart Lane would be a major coup.
So why would the Ligue 1 challengers and Champions League quarter-finalists sell him on after just one season?
The answer lies in the finances; and Tottenham's reported offer of €25 million is seen by French channel BEIN Sports as too good to refuse.
An editorial on the website of the station claims the sums of money being discussed are surprising, and swing the deal for Tottenham.
It writes: "The Monegasques seem determined to let him go, too happy to recover an unexpected windfall that could help, why not keep Geoffrey Kondogbia or Joao Moutinho, two players with high market value which are among the candidates for transfers, intended to replenish the coffers of the club and reinvest."
Martial is yet to fulfil his potential at Monaco, while the midfield duo of Kondogbia and Moutinho are key players in their starting XI. If selling him allows them to keep their partnership together, then it is perhaps in the short-term at least, the lesser of two eveils.
The same BEIN Sports report carries a warning for Martial that he could follow the path of Benjamin Stambouli, who has not made his mark at Spurs since signing, arguing it could cool his enthusiasm for a move.
The comparison is perhaps an unfair one, and given the fact Spurs would be spending five times as much on Martial as they would Stambouli, he would inevitably get more opportunities than the short-leash the ex-Montpellier midfielder has been on this past season.