The Rams have come close to getting promoted to the English top flight in the past two years.
In the 2013-14 season, Derby reached the Championship playoff final, while in the recently concluded 2014-15 campaign they narrowly failed to finish in the top six.
Derby will be aiming for a top-two finish in the league table next season under new head coach Paul Clement, but Morris has revealed that the club has a bigger plan than that.
"It is not just a question of getting promoted, it is about sustainability,” the Rams chairman told The Derby Telegraph.
"I used to question when people said it was too early to get promoted, I thought it was a silly phrase but actually it is a very, very important phrase.
"It is not just about getting up there, it is about how you shape the team and what you have to add to it to become a sustainable club…
"We are not interested in a quick win. If it takes two or three seasons to get there, so be it, but what we want to see is constant improvement, not week on week, but over the course of the season.”
Morris’s comments should be encouraging, as it seems that Derby are aiming for long-term success. However, building - or rebuilding - a team can be done after getting promoted as well.
Derby are a big club, but the last time they were in the Premier League was back in 2008. The fans are certainly eager to see the team return to the top flight.
The best way to proceed is to build a team which can get promoted to the Premier League. Once they do that, then they can make changes, that is, sell players who are not good enough for the English top flight and sign those are.