The former Sunderland man believes the club must be careful with their finances.
They feel that Ashley does not invest enough of the club's healthy finances in recruiting top talent for a side that narrowly avoided relegation to the Football League last season.
However one Newcastle player is certainly sympathetic to his problems. Jack Colback, who arrived on a free transfer from bitter rivals Sunderland last summer, has told the Sunderland Echo this weekend:
“Everything’s here for that to happen – there are great foundations for the club to go wherever it wants to go.
“You’ve got to be sensible with that because there are clubs that have overstretched in the past and that are in a mess now. There’s a certain level that’s realistic to get to, although that’s out of my hands.
“It’s a club with potential, and it deserves to be higher up the league than it has been. Hopefully, we can have a right good go next season.”
Colback had an excellent season at Newcastle last term, one of the few players to come out of the campaign with any real credit. The boyhood Newcastle fan even worked his way into the England set-up playing in his favoured midfield position - rather than the full-back role he was often asked to fill at Sunderland.
However he needs help. Newcastle must be willing to spend some money this summer on quality players, who are not going to spend the season on the treatment table, if Newcastle are to have a better campaign.
Ashley might have to get the chequebook out.