On Wednesday Sevilla president Jose Castro confirmed the Italian club’s interest, saying: “Emery has an offer from Napoli. We hope he’ll stay with us. I spoke to him on Sunday and he informed us of meetings with other clubs.”
And that sparked widespread reports by the likes of Sky Sports that the man who has led the La Liga club to back-to-back Europa League trophies is headed for talks with Hammers co-owners David Sullivan and David Gold.
However, if the former Almeria and Valencia manager's official Twitter account is anything to go by, the London Evening Standard's claim yesterday that 'West Ham were due to hold talks with Unai Emery today' has been called into question, unless those talks were held over the phone rather than in person.
That's because at about 7.40pm on Wednesday, Emery posted a picture of himself watching his son playing football in Spain where he wrote in his native language: "Aprendiendo de los jóvenes y viendo disfrutar a Lander," which translates to English as "Learning from young people and enjoying watching Lander (his son)."
Aprendiendo de los jóvenes y viendo disfrutar a Lander. pic.twitter.com/OkCGOkZgvJ— Unai Emery (@UnaiEmery_) June 3, 2015
The news may come as a blow to West Ham fans who have started to embrace the excitement around the potential capture of a man they believe could bring back their cherished philosophy dubbed 'the West Ham way'.
Emery's odds had been slashed by bookmakers as reports gathered pace that the Hammers had made him their prime target and for the first time since Allardyce's departure, former Besiktas boss Slaven Bilic was displaced as favourite for the Upton Park hotseat.
With West Ham's season due to start before any other Premier League team on July 2 as they face up to the realities of their Europa League qualifiers, the club knows it must have someone in place soon to start shaping a suitable squad.