The Italian champions have recently completed the signing of hotshot forward Paulo Dybala, increasing the competition for places in their forward line.
Morata has impressed this season, his first in Turin, keeping Fernando Llorente out of the side and netting 14 goals in all competitions – including four in a successful run through to the Champions League final. His efforts have not gone unnoticed either, with the Express linking Arsenal and Liverpool with a move back in March.
Those plans look to have been scuppered by The Old Lady, though, as they are keen to tie down the Spanish international down to a new long-term deal to ward off strong interest from both the Premier League and former club Real Madrid.
The 22-year-old moved from Madrid last summer but the La Liga side put in a buy-back clause in his contract, allowing them to re-sign the striker for £25m in 2016 or £30m in 2017.
According to Tuttosport, though, Juve are prepared to offer him a contract worth around £3m-a-year, all but ruling Arsene Wenger’s side out of a move for the forward.