When Daniel Levy decided to sack Andre Villas-Boas in December 2013 it did not come as a surprise.
In reality it was a decision that had to be made.
The Portuguese boss was installed as the new Zenit St Petersburg manager last March - taking over from the sacked Luciano Spaletti at the mega-rich club.
He has been a hit in Russia and recently he picked up his first silverware with the club, winning the Russian Premier League.
To celebrate, he and his Zenit players have posed in a rather odd team photo.
The former Tottenham boss poses in the middle with former Arsenal player Andrei Arshavin dressed up as some sort of tsar. The photo, part of a publicity campaign for their sponsors Nike, has swiftly become a hit on social media.
No doubt that AVB, who certainly fancies himself as one of the more stylish football managers around, enjoyed this photo op more than he'd let on.