Leeds are reportedly pursuing Motherwell striker Lee Erwin.
The Whites appointed German boss Uwe Rosler as their new manager earlier this month, and with aspirations higher than this season's 15th place finish, Leeds will be looking to make a number of big signings to push them towards the play-off places next season.
Improving their striking options will be a priority for Leeds given that Mirco Antenucci was their top scorer this term with just ten goals - and it seems that president Cellino is pressing ahead with plans to bring in Motherwell youngster Erwin this summer.
Erwin, 21, has emerged in the Motherwell first team this season, and with five goals in his last eight games, the young centre forward is Well's biggest hope of achieving survival in the Scottish Premiership.
Yet, regardless of whether Motherwell manage to stay up or not, Erwin could be on his way out of Fir Park this summer, with The Scottish Sun recently reporting that Celtic were looking to sign the 6ft 2in striker this summer.
However, the Yorkshire Evening Post believe that, in a bid to beat Celtic to Erwin's signature, Leeds have already opened talks with Erwin's representatives, who have spoken to Cellino about a deal.
Erwin's contract with Motherwell expires this summer but with Motherwell offering a new contract, Leeds would be required to pay a compensation fee in order to lure him to Elland Road - and it seems that Cellino would be interested in such a deal given that negotiations are already underway.