He has been a great servant for West Ham, but the 31-year-old forward will be looking elsewhere to continue his playing career ahead of next season.
There are likely to be offers from the Premier League, and probably MLS, but if Cole’s season had progressed slightly differently, he might not have been leaving the Boleyn Ground this summer.
In January, Cole was close to signing for West Brom, with Sam Allardyce cancelling the deal in the final stages of transfer deadline day, as he still needed the striker.
The Daily Mail claims it was set to be a two-and-a-half year contract at the Hawthorns, and the question remains of whether the Baggies should return for Cole this summer, now that he is available for free.
Tony Pulis is clearly a big fan of the striker, and he has yet to be convinced by his attacking options. Saido Berahino is the only consistent goalscoring striker, and Brown Ideye could yet leave the club this summer.
Signing a new forward looks to be of utmost importance for Pulis, and Cole certainly has the ability and experience to strengthen his team.
He may not have an exceptional goal record, but is well regarded for his finishing ability, and could be the prefect tutor for Berahino, as he develops into a top class forward.
Available on a free transfer, and looking for a short-term deal, Cole would be an excellent signing for West Brom.
He may not be the greatest goalscorer around, but he is certainly a strong option for a club of West Brom’s size, and will fit remarkably well into Pulis’s system.
The Baggies need to revamp their strike force this summer, and they could do a lot worse than sign Cole, now that he is available following their previous attempted transfer dealings.