Jony Ive, whose previous title was vice president of design, will continue to be responsible for all of Apple’s design work, “focusing entirely on current design projects, new ideas and future initiatives”, according to Apple chief executive Tim Cook. But Ive’s day-to-day managerial responsibilities will be delegated to the new vice presidents of industrial design and user interface design, Richard Howarth and Alan Dye.
“Among other things, he will bring his energies to bear – as he has already since their inception – on the Apple stores that are proliferating around the world,” Fry wrote.
But the promotion has been interpreted by some as allowing him to live in England, something which Ive, who has two children, has reportedly been keen to do for many years.
For most of Ive’s tenure at Apple he was in charge of industrial design – broadly, the physical design of the company’s hardware products. But in June 2013, Ive was promoted from senior vice president of industrial design to senior vice president of design, taking user interface design under his remit following the ouster in 2012 of Apple’s previous software lead, Scott Forstall.
This article was written by Alex Hern, for theguardian.com on Tuesday 26th May 2015 09.28 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010