The Owls are expected to spend big over the summer, following the takeover of Dejphon Chansiri, and Laws feels that Gray should be targeting a striker.
Wednesday struggled for goals throughout the 2014/15 campaign and Laws has told Gray that he must make the addition of a clinical frontman his main priority over the coming months.
“Wednesday drew a lot of games last season,” he said. “They had one of the best defensive records in the division but I’m sure Stuart Gray will be looking for a consistent goal-scorer.
“A 20-goal striker gives you a fighting chance of being in the mix. The only difference between Wednesday and a Bournemouth or a Watford was having a goal-scorer in their team who can get a goal out of nothing.
“All successful teams are based on a good goalkeeper, a strong defence and a natural goal-scorer.”
Wednesday couldn't find a player to hit over 10 goals this season, and that was a major contributing factor to their struggles in the final third.
The Owls built their team around a solid foundation - with the Yorkshire side boasting one of the best defensive records in the Championship - but their lack of firepower ultimately cost them.
Wednesday found it difficult to turn draws into wins and, as a result, they could only finish in mid-table.
If Gray can find a 20-goal a season striker, though, their chances for next season look good and they could well mount of a promotion push if they can add quality in the right areas during the upcoming transfer window.