Niall Quinn believes Mike Ashley has started to make amends with Newcastle fans, but accepts the supporters want success on all fronts and not just a healthy bank balance.
Ashley has not been a popular figure at St. James' Park, but Sky Sports pundit Quinn feels he can salvage his relationship with the fans.
After securing safety in the Premier League at the expense of Steve Bruce's Hull City, Quinn acknowledges there is more work to do in order for Newcastle to prevent another roller-coaster ride of a relegation battle.
"In the cold light of day that man [Mike Ashley] has done a great job of turning around a basket-case scenario that Newcastle's finances were in," Quinn told Sky Sports show The Morning View.
"That’s not enough for the fans. It means very little to the fans but they thrive on the success.
“They want to see the club advancing at all stages. So to do that and at this stage and to understand they need to hear a bit more, that’s a great way to go. He’s obviously a little cautious on what he says. I think the dial turned a little this morning and they will feel in a better place.
“What he has to do is maintain that communication - and they will forgive. They questioned his ambition and why he bought the club. This is the first part of his answer back.”
For a club with little success in recent years, Newcastle United owner Mike Ashley and the fans demand a lot. Although saying that, a club of that size should be nowhere near the relegation battle.
In 2009 Newcastle were relegated to the Championship but returned to the Premier League the following season. Next season will see another challenge, but Ashley ought to make sure they avoid such tensions in the league and financial backing may help prevent that.
John Carver will be replaced as manager this summer, so whoever replaces him in the hot seat will need the ultimate backing from the club and its fans.
Newcastle should be aiming closer to a spot that secures qualification for Europe.