Newcastle United legend Alan Shearer has responded to owner Mike Ashley's pledge to invest.
Former Newcastle United striker Alan Shearer has told club owner Mike Ashley to put his money where his mouth is.
Ashley said, as reported by The BBC, that he would be staying at Newcastle, responding to speculation he could sell up.
He pledged to invest in the club and will continue to do so until they win a trophy.
Newcastle only avoided relegation to the Championship on the final game of the season thanks to a win at home to West Ham.
Ashley's comments have been treated with scepticism from Shearer, who Ashley once briefly appointed as manager.
He told BBC Match of the Day: "What I would say to that is stop selling your best players, play your best teams in the cup competitions, give the fans a little bit of hope.
"There was a bit of time before this transfer window that Newcastle didn't sign a player for 18 months so that isn't really acceptable.
"How can you second guess a guy who hired Joe Kinnear, he sacked Kevin Keegan, he sacked Sam Allardyce, he brought in Dennis Wise as director of football, so I know the city, I know the football club, and I haven't got a clue what he is going to do. Actions speak louder than words."
Newcastle have one of the weakest squads in terms of quality in the Premier League, and new faces are required if a big improvement is to come in 2015/16.
The club have been in freefall since Alan Pardew left, and Mike Ashley chose to gamble by not appointing a permanent manager.
It so nearly backfired, with John Carver given temporary charge, with the hope that the club would stand a better chance of attracting a more established permanent boss in the summer rather than mid-season.
Ashley's comments sound right, but as Shearer points out, he will be judged on whether he is able to deliver improvement for a football club which desperately needs it.