The Newcastle supporters have staged protests at St. James’ Park and even boycotted some home matches this season to make it clear that they oppose the way Ashley runs the club.
The fans are not happy with the lack of investment in the team over the last few years and with the apparent lack of ambition.
While former Arsenal midfielder Brady understands why the Newcastle fans are not happy with Ashley, he has pointed out that continuous protests could exacerbate the situation.
“The whole club is in a mess, isn’t it? It really is,” the 59-year-old said on the Football Tonight show on BT Sport on Monday.
“We all feel sorry for the great support that they have, but I think the more they criticise Mike Ashley, the more he digs his heels in and says to them: ‘I don’t care’. He should care really, shouldn’t he? There's a lot at stake here.”
While Brady does have a point, there is little else the Newcastle fans can do to make their voice heard.
However, the main focus at this moment in time is to make sure that the Magpies remain in the Premier League.
Going down to the Championship would be a disaster for Newcastle, and everyone associated with the club - fans, players, manager, staff, Ashley - need to be focused on winning against West Ham United at St. James’ Park and securing Premier League survival.