Speaking to the official Rangers website, soon-to-be appointed Gers chairman Dave King outlined his belief that the club can only start to become competitive with the help of the fans.
King said: “They are absolutely critical and for us to be successful with the vision I've outlined about getting back within a reasonably sharp period of time to compete with Celtic and playing European football, we can't do that without the fans coming back.”
King certainly has big ambitions for the Light Blues, and the idea to get the club back to competing with Celtic and in Europe is one that should take quite a long time.
There are still no guarantees that the club will make it out of the Championship this season, despite their good advantage over Hibs following the 2-0 play-off victory, and even if they do get back to the Premiership, it is impossible to know if they will become competitive.
The first few seasons back in the top flight should be used as a means to stabilise the club after a number of years of turbulent situations, before then going on to build and progress in the search for Europe.
King believes this success will come faster with the fans actively supporting the club, both for the in-stadium atmosphere on gameday, but also for the financial benefits of selling season tickets for Ibrox.
The club will need to boost their financial security if promoted, and the only way they will be able to improve their squad is by spending on in.
King may want to bring the fans back to the club due to the history and support associated with Rangers, but there is certainly a monetary reason for his plea for support.