With his contract expiring at the end of next month, it’s unclear as to whether Cole is going to be kept on at Upton Park but he’s listed some reasons which suggest why the club should be looking to keep him on.
“I’ve got a lot of emotions about this club. I’ve been here for quite a while and am vastly experienced here. I’ve got a connection with the fans, a connection with the backroom staff and everything,” he said.
“You could say I’m part of the furniture.”
Cole does not have the sophisticated style enjoyed by some other strikers in the Premier League but he does have passion and he understands the identity of the football club, as well as the importance of the relationship with the club’s fans.
That’s not something that the club can quickly replace with a big money signing in the summer and is something which is built up over a number of years.
He’s not the man who is going to play 40 games in West Ham’s season, scoring 30 goals but he is a big target man sort of striker and the sort of player any side needs to have in their squad.
The issue is whether he’d be willing to settle for that sort of status at the club or whether he’d want to try and push for a move where he is going to be a main component in the attack of a team.