Leeds United owner and Mark Warburton both had different plans.
Leeds United yesterday announced the appointment of Uwe Rosler as head coach, replacing Neil Redfearn.
He was not the only potential boss in the frame however. One of which was his replacement Brentford, Mark Warburton.
Warburton is looking for his next job after his decision to part ways with the Bees, and had been linked in The Mail with a move.
The Sun reported yesterday that there was an approach for his services, and a specific reason he and Cellino were not able to come to terms.
The article stated that the reason Warburton was not chosen to be Leeds head coach was not to do with finances, but instead because he wanted to bring in his own team to work alongside him.
A simple request perhaps, but given the way his Brentford tenure unfolded, after disagreements with owner Matthew Benham over performance analysts and scouting, Warburton cannot be blamed for wanting his next job to be one where he has control.
He may have walked away from negotiations with the Whites, but his reason for doing so appears to be Leeds and Massimo Cellino's unwillingness to meet his requirements.
The Italian has imposed a sporting director structure at the club since taking over, expected to continue with a replacement currently being sought for Nicola Salerno. New boss Uwe Rosler was positive over the 'modern' set up at his press conference, but it is not one which suits all managers.
Cellino, it can be read, was not enamoured enough with Warburton to abandon his own ideas, and negotiations broke down.
If Warburton takes another role in the Championship, he can be measured against Rosler's success at Leeds next season. He is so highly rated after his impressive spell at Brentford that there is a strong chance he goes onto prove he was the best option.