Newcastle make another PR blunder with outdated kit launch

Newcastle's players will take to the field for Sunday's crucial relegation battle wearing a kit featuring an outdated logo of their sponsors Wonga.

When the new kit was revealed on Tuesday, many fans were aghast at the traditional black and white stripes merging into a blue colour at the bottom.

Some cynics suggested this was Mike Ashley's attempt to merge the colours of the two clubs he holds shares in - Newcastle United and Glasgow Rangers - but a club statement assured fans "there is also a hint of blue, matching the scroll under the famous Newcastle United crest.”

On Wednesday it was revealed in the Guardian that controversial club sponsors, payday lenders Wonga, have announced a rebrand - including their blue logo - which renders Newcastle's new kit outdated before it is even on sale.

Newcastle's kit is available for pre-order from Thursday 21st May and the club's players will wear the kit in their crucial Premier League clash with West Ham United on Sunday, where they need a win to avoid relegation into the Championship.

A Wonga spokesman has blamed "the production schedule" which means that all of next season's kit has been produced and will feature the outdated logo.

In truth, Newcastle's embittered fan base already care little for the Wonga sponsor, who many feel are not the wholesome brand the club should be endorsing, and traditionally the sponsor's name is not the feature that fans look for in the replica shirt.

Nevertheless, with pressure mounting at St James' Park and several protests taking place against the club's ownership, the gaff is another PR disaster at the worst possible time for the club.

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