Swansea City chairman Huw Jenkins believes that surviving in the Premier League next season is absolutely crucial to his club's future.
The Swans’ rise from the lower leagues to a top half Premier League club has been well documented but receiving their share of the new financial package, which begins at the start of 2016-17, is more vital to the club’s long-term ambitions than an eighth place finish this time around.
Although Swansea have performed above all expectations under Garry Monk this season and currently sit on a record points haul of 56 with one game to go, the real pressure will come next season due to the potential financial rewards on offer.
It means the fact Swansea cannot qualify for the Europa League after losing to Manchester City at the weekend may come as a blessing in disguise, as they have avoided a potential fixture pile-up which could have seen them lose focus on the Premier League next year.
Jenkins has told the BBC that the TV money “could help us get to a different level that we have never seen before.”
Jenkins also believes that the benefits from the deal will help Swansea improve their stadium and international appeal.
He said, “When you are looking at possible stadium purchase, stadium expansion, making sure the club continues to grow around the world and the city of Swansea gets projected around the world with the Premier League coverage - there is certainly more pressure to do this now than ever.”
The chairman stated that the first aim for Monk next season will be to achieve enough points to survive with anything else being a bonus, despite their impressive top-half finish this campaign.
Jenkins continued, “This challenge is the hardest of all, to actually stabilise the club and try and be part of that over the next few years with the new television deal.
“Everybody has to be aware this will be the biggest challenge we have collectively ever faced - Garry, staff, the players and the club in general - to make sure we get past the first objective and make sure we get enough points to stay in the Premier League.”