French sensation Alexandre Lacazette will not leave Lyon cheaply, club president Jean-Michel Aulas has warned.
The Guardian reported quotes from Aulas in the French press, responding to claimed interest from champions PSG.
Determined to hold onto the 23-year-old after the best season of his burgeoning career so far, Aulas says not even 50 million Euros will convince him to sell.
He said: "Nothing is ever sure in football but we will do everything to keep Alexandre with us. €50m would not be enough, that is not the price."
Lacazette is Ligue 1's top scorer, netting 27 times in 33 games, also providing eight assists.
Across all competitions for the club this season he has scored 31 goals in 40 appearances.
Lyon have through the years eventually cashed in on their top talents, with Michael Essien and Hugo Lloris two high profile examples, but only when they have been ready, and Aulas seems keen not to lose Lacazette just yet.
Premier League sides Arsenal and Liverpool were both linked with a move for the attacker this year in The Metro, but it remains to be seen whether either have the financial willpower to sway Lyon's mind.
Arsenal are better equipped and have Champions League football on offer, but Liverpool's need for a prolific match-winner like Lacazette is more desperate.