The Leeds owner was reflecting on one of his 'watermelons.'
The Italian has admitted that he rushed the coach's appointment, however.
Indeed, Cellino once again referred to his famous 'watermelons' metaphor (that coaches are like watermelons in that you don't know what you get until they are opened...) and suggested that Hockaday was simply the right coach at the wrong time.
The Leeds owner also says he had to make a quick managerial appointment as he didn't even know what players he had on the books at Elland Road at the time.
Cellino was speaking during his hour-long (and a few minutes more) press conference on Thursday afternoon.
He told reporters: “Last year, I took Hockaday because I didn’t even know what players we had. I had to take a coach, I took a coach at the beginning of the season.
“We had some bad moments but not because he’s a bad coach. Because he’s the right coach but at the wrong time.
“All the coaches are good, they just need need the right team. As I have told you before, coaches are like watermelons.”
Interestingly, there was no mention of Darko Milanic, the coach Cellino sacked after just 32 days at Leeds.
The Italian's comments suggest he holds the same opinion of the Slovenian (all the coaches are good...) but there would appear to be more regret at the decision to appoint Milanic - especially when Leeds were going so well prior to his ill-fated tenure.