The Burnley striker is certain to be leaving Turf Moor in the summer, but has yet to declare his destination.
22-year-old Burnley striker Danny Ings has enjoyed an impressive first season in the Premier League, despite the relegation of Burnley, opening the door to numerous opportunities of personal advancement in his footballing career.
What is for certain, is that although Ings is out of contract this summer, either of the two clubs would need to pay a fee of around £5 million or more to Burnley, in compensation, as part of formation rights obligations between English clubs.
This is something which in turn, could actually favour long-term admirer, David Moyes, who has already met with the player last February, and remains keen to secure his signing this summer for Real Sociedad.
Moyes has already declared he has no intention of departing Anoeta, dashing rumours of a managerial return to the Premier League, telling the Guardian: "I'll be here. I'm not going anywhere - I want to try to get everything in place so we can be at our best for the start of next season."
Clearly that means strengthening his squad, with players who suit his tactical and footballing preferences, and to build a strong future with the Basque side.
As such, the number one priority right now for Moyes, is convincing Ings that his immediate future would be best served by moving to Real Sociedad, where he will be guaranteed a starring role by the Scottish manager.
Moyes has therefore instructed Real Sociedad to do everything possible, to pave the way for Ings to join them in La Liga, rather than remain in the Premier League.
An additional advantage favouring Real Sociedad in their pursuit, is that compared to the sizeable compensation fee English clubs would have to pay Burnley, the Spanish side would only have to pay around €200,000 according to reports in the Basque Country.
This would see La Real able to offer personal terms to Ings, which could match or significantly exceed, those on offer from Manchester United and Liverpool.
The final decision, of course, rests with the player himself. Join one of the two most historic clubs in England, or embark upon a Spanish adventure, with the latter arguably offering the most guarantees of being given a starring role.