Former Celtic striker Chris Sutton has told the Daily Record that expectation around the club is unfair - because the club can't afford top players.
Sutton, 42, joined Celtic in the summer of 2000 from Chelsea, and became a Bhoys hero after scoring 86 goals in 199 games for the club.
Sutton left in 2006, returning to English football with Birmingham City and Aston Villa before turning his hand to management with Lincoln City, lasting only a year at Sincil Bank.
Now able to cast his eye over Celtic's progress again, Sutton has watched on as Bhoys boss Ronny Deila has clinched the Scottish Premiership title and the Scottish Cup trophy in his first season in charge.
The Norwegian took over from Neil Lennon last summer and has so far impressed at Celtic Park - but now fans will be expecting more.
With the title wrapped up, Celtic will once again be taking part in the Champions League qualifiers, where they stumbled against Legia Warsaw and Maribor last summer.
With the likes of Virgil van Dijk and Jason Denayer possibly leaving this summer, Sutton has told the Daily Record that Celtic just don't have the funds to compete with Champions League clubs - and that expectation level is making Deila's life harder.
"Would Celtic be able to get the top-level players they want to come to Scotland? No. Could they afford to pay the fees and wages for top players? No. Does it make life harder for Celtic and Deila? Yes," said Sutton.
"But is there an expectation level around the Champions League qualifiers and Europa League? Damn right there is, even though it might seem unfair," he added.
Celtic will be hoping to make an impact in Europe next season, whether it's the Champions League or Europa League - but of course, fans will be hoping it's the former, especially after so many famous nights in Glasgow over the years.