West Ham are in the search for a new manager, and it is a decision that will highlight their future ambitions.
This summer, West Ham may have the most important off-season of their history, and definitely the most important since their return to the Premier League.
And this decision will highlight how the club intends to move forward in the coming years, with their switch to the Olympic Stadium and desire to establish themselves as a leading Premier League club.
If Allardyce is rehired, there will be a sense that the Hammers are comfortable with their current status in the top flight. There are no fears of relegation, but a sense that they will struggle to break the top eight, and push for the European places that are so valued.
However, a progressive appointment, with the likes of Jurgen Klopp, Mark Warburton and Eddie Howe named as successors, would show that the East London club are ready to move forward with the times, playing a brand of football worthy of a Premier League place and finishes in the upper echelons of the league.
Allardyce’s contribution to West Ham should not be derided, as he led the club out of the Championship and into a period of Premier League stability. However, the 60-year-old looks to have reached the end of his tether at the Bolyen Ground, and if the club intend to usher in a new look dynasty, they should do all they can to make a progressive appointment to guarantee the club moves forward with the changing times.