Spanish giants Real Madrid and Barcelona to share TV deal cash

Super clubs Real Madrid and Barcelona have been praised after agreeing to share the proceeds of a new Spanish TV deal more evenly across La Liga.

A new centralised collective TV deal entering Spanish football in 2016 will mean bigger purses for the league's so-called smaller clubs while keeping Los Blancos and Barca on their toes financially.

That's according to a report by Inside World Football who has been speaking to Mario Bayarri, the vice-president of the media marketing company that works in partnership with La Liga.

Bayarri says Spanish league clubs, many of which are struggling financially, will no longer have to rely on third party ownership which has helped many teams in the country stay afloat.

Atletico Madrid, Deportivo La Coruna, Valencia and Sevilla are just some of the big name sides who regularly suffer as a result of the disparity in the spread of TV income. Earlier this year the country's 42 professional clubs were considering going on an organised strike, as reported by Reuters, for a fairer TV deal.

The El Clasico matches between the bitter rivals often draw unparalleled TV audiences. Therefore, due to their history, stature, size and wealth, Madrid and Barcelona have always bargained for the majority of any money from the Spanish TV rights deals - sometimes as much as seven times more than any other clubs.

But that is all about to change and Bayarri says the league's lesser clubs owe a debt of gratitude to the two giants because of how willing they were to "embrace today's reality."

"This new reality is thanks to Real Madrid and Barcelona but they will have to work harder to stay competitive," Bayarri said.

"What is important now is that all our clubs have a good platform to attract sponsors. Of course Barca and Real Madrid will remain competitive, but the league will grow.

The new deal will bring Spain in line with the system in the English Premier League and Italy's Serie A where the money is spread more evenly throughout the league, making for a more competitive environment.

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