The brother of Siem De Jong failed to score during a loan spell at St James Park.
In January of last year Newcastle United snapped up a striker to help them find some goals in the final stretch of the season.
The man in question was loan signing Luuk De Jong from Borussia Monchengladbach, who had not scored a goal since 13th April 2013.
In the end his loan spell came to an end and he failed to score during his time at Newcastle United. He played 12 times for The Toon without managing to find the back of the net.
De Jong, who is the brother of Newcastle injury victim Siem De Jong, was therefore going to struggle to earn a permanent deal to join him at St James' Park. He was not offered a permanent residence at the club.
His talent was however still well known in Holland, especially as he had boasted a scoring record of 32 goals in 50 games during his final season with FC Twente in 2011-12.
So PSV Eindhoven decided to snap him up. The Dutch giants are certainly not regretting taking a chance on the player.
They recently wrapped up the Eredivisie title and De Jong has been integral to their success. He has scored a fantastic 21 goals for the club in 37 games and now, PSV director of football Marcel Brands has made it clear he is not for sale this summer.
PSV already look like losing Memphis Depay, and Georgino Wijnaldum is also being linked with a move away from the club, with that in mind they will not be selling De Jong. Well they might, for £30 million!
Brands is quoted by SoccerNews.nl as stating:
"It is not easy these days to find a striker who scores and much harder to find one who helps the team play well. We would definitely not let him go."
"Even if a club comes with an offer of 30 million euros, will the Brands Young did not sell. "Even then [after a €30 million bid]. We want to keep Luuk next season here. We're going to play Champions League and we can use him, he will succeed in that."
Meanwhile Newcastle United are in freefall. They lost again today, Leicester City thrashing them 3-0 at the King Power Stadium and there can now be no doubt, The Magpies are in a relegation battle.
Quite a turnaround in fortunes.