The focus may be a little different than earlier this season ahead of Manchester United's Premier League clash with West Brom on Saturday afternoon but that shouldn't detract from a superb campaign from striker Saido Berahino.
Yes, while the media attention mostly revolves around Marouane Fellaini of all people at United now - and the transfer speculation surrounding West Brom's young forward has significantly died down - there is no need to forget what a productive season the 21-year-old striker has enjoyed.
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Indeed, as Opta stats show, Berahino rivals Manchester United captain Wayne Rooney for Premier League goals scored this season. Not too shabby at all.
Berahino may have quietened down in recent weeks but his spurts of red-hot form mean Rooney will only be ahead of him for the campaign if he outscores him on Saturday. In other areas, the West Brom forward lags behind - assists, chances created, final-third passes and headers.
But the 21-year-old fares slightly better (though still behind) against the Manchester United man when it comes to dribbles.
He is still young, however, and - who knows? - should his development continue at a fast rate, Berahino could be up to Rooney's level in all of the above in a season or two...
We'll have to wait and see, of course, but it'll be interesting to see if the West Brom man can produce at Old Trafford this weekend. For there will not only be an England captain in action but also very much an England hopeful.