Sam Allardyce reveals his advice for Eddie Howe

Sam Allardyce Press Conference 12/02/2014

West Ham United manager Sam Allardyce has some words of wisdom for AFC Bournemouth boss Eddie Howe.

West Ham United manager Sam Allardyce explained his advice for Bournemouth manager Eddie Howe in the London Evening Standard.

The Independent recently reported that Howe was a candidate to replace Big Sam at Upton Park, with the latter still unaware over whether he will be offered a new contract to stay on at the club.

However, with the Cherries about to take on a massive task, it would be a surprise if Howe left and Allardyce has suggested what he feels is the only thing that will matter for the south coast team.

“It's great to see a young English manager doing well - My one piece of advice for Eddie now is to make sure you stay in that Premier League. Nothing else matters,” said the Hammers boss.

Bournemouth are well within their rights to celebrate and look forward to their achievement, which can only be spoilt by a freak result this weekend, based on their goal difference.

Howe is a realist and has already admitted that playing in the Premier League is going to be a massive challenge.

The squad has to be substantially improved, the ground has to change and the club has to deal with a higher calibre of opposition.

Survival is important because after the 2015/2016 campaign, the most lucrative TV deal in the history of the Premier League kicks in.

The benefits for a smaller club like Bournemouth are obvious, but whether the club pulls off survival will be an interesting journey to watch.

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