West Ham's dismal end to the season has left fans frustrated with the management of manager Sam Allardyce, but whoever is in charge next season will need a marquee signing if the club are to really kick on.
The Hammers have an interesting assortment of strikers, Diafra Sakho and Enner Valencia have done well, while Andy Carroll remains an injury riddled enigma.
Stewart Downing has been much improved, but the club lack an incisive and speedy winger who is capable of exciting the crowd and unlocking defences.
This is why West Ham should consider making an ambitious bid to attempt to lure Theo Walcott from Arsenal, with the England international's career at a crossroads.
Walcott is 26-years-old and has only one year remaining on his contract, with no resolution currently in sight.
Since returning from his knee injury, the attacker has failed to earn a regular starting spot in a congested attack at Arsenal, with Alexis Sanchez preferred by Arsene Wenger. This season he has made nine appearances in the Premier League and scored twice.
At West Ham, Walcott could look forward to regular football and even potentially get chances to play up front, a position he feels he is capable of playing.
The Hammers need big names to re-ignite the enthusiasm of their support, and a proven Premier League star like Walcott approaching his peak could do just that ahead of their move to the Olympic Stadium.
The winger has a lot to prove, as do West Ham, and given that he is already settled in London, he is a far safer bet than attempting to attract a big name talent from abroad.
Could he be convinced to sign?
Not having to uproot, and the chance to play regularly clearly would work in West Ham's favour. This would of course require him to give up on his Arsenal dream, but there is a reason his contract remains unsigned, with the attacker unconvinced his future lies at the club.
Liverpool have been linked with his signature, reported The Mail earlier this month, but they will not have Champions League football on offer next season, lessening their attraction.
It would depend on what Walcott wants from the most important period of his career. Is he happy with being a bit-part player at Arsenal? Does he want to fight to become a must-pick star at The Emirates, or is he willing to taking a step down in order to play more frequently and come out of his comfort zone and be a star in his own right.
If the latter, then potentially partnered on the right with Carl Jenkinson, currently on loan from the Gunners, he could help turn West Ham into a far more dangerous and pacy attacking threat than they currently pose to defences, and help kick off a new era at the club.