Sullivan has given a very brief description of what the club will be working on at the end of the campaign, ahead of the club’s final season at Upton Park with a move to the Olympic Stadium on the horizon.
“We are well out of the scrap but that is not to say there is nothing to play for in these last four games. We built up a hugely positive momentum at the start of this season, and if we finish strongly, we can take some of that into the summer too,” he wrote.
“It is nearly time, as we do at the end of every season, to sit down and plan how we can improve for the next one. That means identifying the right players to come in and take us forward once again and we will be doing our utmost to land our top targets.”
West Ham have been on a difficult run since the turn of the year, but some positive results between now and the final game will put a spring into the step of the players and the staff.
It will be a long break before everyone meets up for pre-season again, but it’s better if the very last memory of everyone is a good one, rather than simply allowing the season to fizzle out.
Sullivan understandably can’t name any of the concrete targets the club may already have an eye on.
Manager Sam Allardyce may have already indicated who he’d like to sign, but if he doesn’t stay on and receive a new contract, a new coach coming in may have different ideas and may want to move the club in a new direction.
It will be interesting to see what unfolds at West Ham throughout May and June, heading into July.