Brendan Rodgers has done it again. He has reiterated that his Liverpool side will be in a position to challenge for the Premier League title next season.
It's not the first time he has said it. The last time was quoted by the Liverpool Echo after an upbeat League Cup semi-final first leg performance against Chelsea, where the Reds were ultimately unfortunate to exit the competition after extra time in the second leg.
He repeated his assertion about title potential this week in the same newspaper, amid more glum times for Liverpool - shortly after a defeat in the FA Cup semi-final where his men just didn't turn up, and on the back of a 0-0 draw against West Bromwich Albion where the side's deficiencies in front of goal were there for all to see.
Rodgers seems to be of the opinion that he knows where Liverpool's faults are. Of course, 47 goals after 33 games in the Premier League is not a good record following on from a season where they found the net on 101 occasions.
Last season the Reds conceded 51 goals in total, but during the second half of the season their back line has at least improved enough to put Simon Mignolet firmly in the running to claim the Premier League's Golden Glove prize for the most clean sheets.
But a lot of factors need to go Liverpool's way for there to be any sort of challenge towards the top of the table next season. Certain players brought in last summer need to kick on drastically, any new signings need to hit the ground running while there is the bit he can't control in the form of what other clubs do.
Manchester United are likely to spend big once again, Chelsea will be hard to shift as they are likely to defend the title next season, Manchester City may spend more - perhaps with a different manager - while Arsenal's run in the second half of this season shows signs of promise ahead of the next campaign. Overhauling all of those four teams will prove to be a monumental challenge.
This all has to come together with the loss of their experienced and most influential captain with the squad still remaining very young after a turbulent two years when it comes to player turnover. It is a big ask for any manager to deliver a title challenge.
One applauds the bullishness and ambition that Rodgers has, but along with his description of some of the side's performances [he needs to invest in a thesaurus], he leaves himself open to criticism and his comments could show him up once again.