The West Ham co-owner defended the club's ticket price reductions on social media but may have been surprised by the response he got.
Indeed, the West Ham co-owner took to social media in defence of the price reduction and suggested the club's other alternative would be to sell one of their best players.
Gold was responding to a fan who had complained that she wouldn't make much of a saving post-reduction.
One way to improve on this reduction would be to sell one of our best players! Do you have a preference? dg https://t.co/e0PSfXQP3d— David Gold (@davidgold) April 23, 2015
Affordable football is a joke in the new stadium when you're band 1 or 2 currently! I would save £60.Hardly a big deal is it @davidgold.— Free 2 Fly (@free2fly) April 23, 2015
But the response Gold got might not have been what he was expecting...
The Hammers' co-owner may not have checked his mentions, of course, but the fact he was responding to a fan in the first place suggests he may have.
And what he would have seen was an example of his point backfiring. Indeed, a number of West Ham fans urged Gold to do just that - sell a player.
The one a vast majority wanted gone was Andy Carroll...
Carroll has struggled for fitness ever since his big-money move to West Ham and appeared to show form this term only to get injured once again. The target man's encouraging performances also seem to come at the expense of the team, meanwhile, as the Hammers' whole style has to be adapted in his favour.
@davidgold sell Carroll and get rid of the deadwood (aka Carlton Cole, O'brien, Nolan). We would have a stack of money then.— Jake Taylor (@JakeTaylorr7) April 24, 2015