Allardyce has explained that arguably the biggest benefit of the mood is the positive frame of mind that supporters will be in, as a result of the reduced costs of season tickets for the 2016/2017 season onwards.
He’s suggested that his job, presuming he’s kept on as manager, along with the rest of his staff is to ensure that supporters carry on wanting to return to support the team.
“Of course we want to fill our new home when we move there in August 2016 and we will have 19,000 more seats to sell,” he said.
“If season ticket prices are lower, fans will arrive at the ground in a better frame of mind. Once they are in, if they can get served properly and quickly with a drink or food, they’ll be even more positive.”
“As for us, the players, the management, the technical staff, we have to work hard to make things right on the field so that those fans, the old and the new, will want to keep coming back.”
It’s very simple statement for Big Sam to make but it makes perfect sense. Happy fans who feel more comfortable at a ground are more likely to get right behind the team.
That’s significant because a vocal and loud home support has the ability to put the away side on the back foot and West Ham could take advantage by pressing for early leads in big games.
The ground at Stratford is very imposing, but whether Allardyce is the man who will be given the chance to guide the team into their new home is doubtful.
His main focus for now should be ending the season well and giving himself the best chance of that new contract.