With Sheffield Wednesday outlining ambitious targets for next season, excitement around the club is starting to build.
The Owls appear to be heading towards the 2015/16 campaign with a forward-thinking strategy and plenty funds to spend on new players following the takeover of Dejphon Chansiri.
It means that expectations are rising around Hillsborough and it will be crucial that Wednesday sign the right players, of the right quality, if they are mount a promotion push.
The Yorkshire outfit have plenty of areas of their team that need upgrading, but manager Stuart Gray has already outlined his main priority this summer.
Gray has spoken to the Sheffield Star about his desire to add a 20-goal a season man, and if Wednesday are on the hunt for a striker there is only one man they should be after.
Patrick Bamford has shown over the last two seasons that he is one of the Football League's most potent goalscorers and if Wednesday are serious in their ambitions, he should be added to their wishlist.
At 21-years-old, Bamford appears to have a very bright future ahead of him, but there are some doubts over whether he will ever make it at current club, Chelsea.
The Blues do not have a good track record with bringing through their own prospects and if Wednesday did offer a sizeable fee for Bamford, there would certainly be a chance that they could land him.
If Wednesday did sign Bamford, be that on loan or permanently, it would be as close as it is possible to get of a guarantee of goals. The front-man is a clinical finisher, who is the complete forward, and seems to be going from strength to strength.
Bamford has notched 19 times already this season, while on loan with Middlesbrough, and if Wednesday really are serious about launching a promotion bid, he is the sort of player they must attempt to sign this summer.