Ever since Sunday's FA Cup semi-final defeat, Liverpool fans have been rightly moping and wondering what's gone wrong at the club after such a toothless display in the 2-1 loss to Aston Villa.
There has been discussion over whether Brendan Rodgers should continue to manage the team, the side's stomach for the fight in big games, and whether the transfer strategy undertaken by the club's owners Fenway Sports Group is holding the club back.
Instead the press surrounding Liverpool has carried claims that Rodgers will have money to spend in the summer, and protracted contract issues are coming to successful conclusions with Jordan Henderson, Martin Skrtel and Jordon Ibe all expected to commit their futures to the club in the very near future. Don't get me wrong, managing to keep hold of this trio is very good news for the club.
And yesterday we had the club announcing a lucrative extension to their sponsorship deal with investment bank Standard Chartered. Talk about burying bad news.
It feels like after such a bad defeat, Liverpool are trying to promise the world. In fact the stories surrounding the club would make any of the political parties who are campaigning in the general election proud of their media management.
The issue is, it shouldn't have taken a bad result on the big stage for Liverpool to address these matters. The club should get them sorted.
The cynical supporters of the club will be anticipating numerous links with some of the more high profile players in the coming weeks which shows the club is still attractive to the best players and that all is well - when the reality come the start of next season may be very different.
The Reds may have tried to bury the bad news, but when the performance stinks as much as it did on Sunday, it tends to linger.