Brady has explained when the Hammers will sit down with Allardyce to discuss a new contract.
Speaking to Sky Sports, Karren Brady has admitted that Allardyce is still in with a chance of remaining at the Boleyn Ground for next season, with his contract to be decided at the end of the campaign.
She said: “Sam is the manager, we have talked to him about sitting down at the end of the season, which we will do. We have to see what he wants to do going forwards. That's how these things work.
“That's still our intention. We've done that since he has joined us and we've done that when his contract has run out before.”
The Hammers dreadful 2015 has done little to suggest Allardyce deserves to stay at the Boleyn Ground for another season, with just two victories dropping the club from the Champions League places down to mid-table.
The football has become less adventurous, and even defensive solidity - the hall-mark of Allardyce’s game - has been far removed. Whether this downturn in form is due to the pressure concerning his future remains to be seen, but it has done a number on his chances of receiving a new contract.
He is to sit down with club chiefs at the end of the campaign, and argue his case for why he deserves a new deal. If this happened at Christmas it would have been hard to look past Allardyce, but, right now, there are a number of managers out there who would fight to take the managerial seat in East London.
The club are keen to oversee a new era of dominance as they move to the Olympic Stadium, and they want a coach who represents West Ham’s history of attacking football and youth involvement. Allardyce has fulfilled neither of those two factors, and it would come as no surprise to see the 60-year-old coach not offered a new contract at the end of the season.