The BBC is reporting West Ham are poised to offer a dramatic reduction on ticket prices.
According to a correspondence that will be sent out to West Ham season ticket holders, every ticket band will be reduced, some by as much as a quarter, when the club move from Upton Park to Stratford for the 2016/17 season.
That means the cheapest adult season ticket will cost £289, the price for under 16s will be cut to just £99, and a family of four will be able to watch all 19 home games in the top flight - should the club remain there - for £776.
Disabled season-ticket holders will also welcome a large reduction in the amount it costs them to watch their beloved Hammers, with prices dropping by around £200.
The news comes as West Ham were forced to defend their move to the Olympic Stadium over the question of state aid, as reported by the London Evening Standard.
Some Hammers fans are still opposed to the move away from the ground that has been graced by the likes of World Cup winning captain Bobby Moore and other legends such as Billy Bonds and Sir Trevor Brooking. But news of the big reductions, for the first season in Stratford at least, could well bring them back onside.
Upton Park's 36,000 capacity will be dwarfed by the 54,000 on offer at the state-of-the-art Olympic Stadium. Fans had hoped the extra revenue would help the club push on and challenge the Premier League's elite.
But the decision to reduce prices will, initially, lower that new revenue stream.
The club has consulted fans throughout the Olympic Stadium process and at the weekend had to extend the deadline for season ticket renewals going into the final season at Upton Park, dubbed 'Farewell Boleyn'.