If the Newcastle United hierarchy were at all puzzled as to why fans are so disapproving of them, here's a perfect example...
So it was more of the same from Newcastle on Sunday afternoon.
On the pitch, John Carver's side lost their sixth Premier League game in a row: the ultimate personification of mediocrity and indifference.
And, off it, tensions between supporters and the club's owners continued. Several thousand Newcastle fans boycotted their league clash with Spurs - despite the official attendance figure suggesting it wasn't all that many.
But even those who attended and protested faced awkward opposition, as the above picture shows. Indeed, some fans were told to change signs they had written against owner Mike Ashley or risk being thrown out at St James' Park.
Rarely has there been such a disconnect between a club's hierarchy and their fanbase. What did those who paid to watch the Magpies get, meanwhile? Extremely little. To add insult to injury, of course, Sunderland fans flew a banner carrying the message 'five in a row' over St James' Park to symbolise the fact they have beaten Newcastle in their last five league meetings.
Yet another day to forget for Newcastle, then, but don't let anyone catch you saying you loathed it.