Ross McCormack went instantly from being one of the most coveted and highly regarded strikers in the Championship last summer to being talked about derisively.
This was due to the £11 million Fulham paid Leeds United for his signature, with SkySports Johnny Phillips reporting at the time the reaction was 'one of astonishment'.
McCormack had been bought by Fulham to help them win promotion at the first attempt after their 2013/14 relegation from the Premier League, but from the season's beginning this has looked unlikely.
Leeds have stagnated in mid-table despite a rollercoaster of a season, but despite this Fulham sit five places and eight points below them.
When the two teams faced off last month Leeds won 3-0 at Craven Cottage, and McCormack was mocked as he left the pitch. Ahead of the game as part of a pre-game feature, Fulham had attempted to run a question and answer session with McCormack via Twitter, only for it to be hijacked by Leeds fans poking fun at the Scotsman for his promotion dream turning into a battle to fight off relegation into League One.
McCormack however has to some degree held up his end of the bargain, even if Fulham have not lived up to expectations. He has scored 14 goals in the Championship, which may be half the number he delivered for Leeds last season, but his value to Fulham is unquestionable.
Add to this his nine assists, and only five other players in the division have contributed more goals to their club, with Forest's Michail Antonio level with him.
They are just seven points clear of the relegation zone, and without the striker they would likely be in a worse off position. A drop down into League One would have been unthinkable for Kit Symons' side, but would have been a genuine possibility without him.
While McCormack's fee may have been over-inflated last summer, his performances have even been strong enough that even should Fulham look to sell him in the summer they would recoup a sizeable portion to re-invest elsewhere in the squad.
As a package Fulham and McCormack have been disappointing, but individually he can hold his head up and show he has delivered for a side which have looked lost in the division despite their lofty aims.