The Hammers are currently ninth in the league table with 43 points from 32 matches, four points behind eighth-placed Swansea City.
“However, we have six matches left to play and must give our all in those games to ensure we pick up as many points as possible,” Sullivan wrote in his blog on West Ham’s official website.
“The prize money for each finishing place could be the difference between signing a new player in the summer and improving the squad, so every point we gain is potentially vital.”
Sullivan’s comments about finishing as high as possible are similar to what West Ham manager Sam Allardyce made earlier this month.
“We have to create as much revenue as possible and it’s about a £1 million more per place you finish so each position does what a difference,” the Englishman told West Ham’s official website at the time.
West Ham are virtually out of the running for a place in Europe next season, but finishing as high as possible is important from a financial point of view.
The higher the London outfit finish in the Premier League table, the more money they will make, and this is something that the club officials seem to be drilling into the players.
West Ham are an ambitious club and are quite shrewd about money, and it will only help them in the summer transfer window if they are able to earn more revenue.