Carlton Cole believes that Allardyce likes him due to his attitude.
“I can’t be bothered complaining any more,” Cole said, when commenting on his failed January transfer to West Brom. “Sam will tell you that’s why he likes me, because I just get on with my job. He said he needed me but if I’m honest I don’t think he has.”
Having been such a long term surveyor at the Boleyn Ground, it was Cole’s rumoured transfer to the Baggies which was seemingly set to end his nine-year stay in East London.
A deal had all-but been agreed on transfer deadline day to take Cole to West Brom, although it was called off just minutes before the deadline passed.
Allardyce personally ended the deal due to being unable to sign a replacement striker, although his claims that Cole would be needed in the late season run-in have been fairly unfounded - having registered just 168 minutes of Premier League football since the close of the window.
The ageing striker’s contract is up in the summer, and it appears as if his time at the Boleyn Ground is coming to an end. He does not fit in with Allardyce’s new-look Hammers squad, and if a new manager is appointed who preaches attacking football, the former England international will be even further out of the frame.
There is no denying that he has been a great servant to the Irons, and his willingness to not cause a fuss in spite of his playing situation makes him something of a hero, but the forward’s time is surely up with West Ham, as they look to usher in a new era of success.