The forward has also explained that he feels he could have played a bigger role for the Hammers since the turn of the year, which coincides with the club’s difficult run of form.
“I am trying my best to make myself a presence in the team, which has been hard for me this year,” said Cole.
“We did go on a good run, but I felt in the last 12-13 games I could have played a bigger part, but the manager chose to go with someone else.”
The Mail reports that Cole came close to a move away from West Ham during the winter transfer window, very nearly joining West Brom but a deal never materialised.
The fact he nearly left was a message from Sam Allardyce over the way he’s currently perceived at the club, which doesn’t seem to have changed since he found himself staying at Upton Park.
His contract expires at the end of this season and it’s easy to see why he’s become so frustrated and not getting frequent opportunities.
He’s not had the chance to show West Ham that he’s worth a new contract and he’s not had the chance to show outside parties that he’s worth an investment if he moves on after this season.
All he can do is bide his time until Sam Allardyce gives him an opportunity, which he needs to cash in on to improve his immediate fortunes.