The Magpies legend is currently in charge of Newcastle’s Under-21 side.
Beardsley, a legend at St James’ Park, has told the Chronicle the key piece of advice that he gives to every youth player coming through the ranks on Tyneside.
The ex-England international said: “I have been lucky, I wasn’t a great, great player but I ran around. They [the fans] knew I was giving everything I had. People recognise that. People recognise that you care.
“That’s the thing I always say to the kids here. You can have the talent, but I always say: ‘Make sure you run around’. That’s what you have to do for these punters.”
This sense of ‘always giving your all’ has not been evident on Tyneside for much of this campaign, with a number of senior players clearly not playing for the good of the club. Whether this is due to personal issues, or an overriding problem at the club remains to be seen, but there are clearly problems that need to be resolved.
There have been calls for some of the academy players to be thrown into first-team action, and it is hard to say that such a role would be unworthy considering they would probably be performing at the same level, or an even higher level, than the current out-of-form stars.
Newcastle have spent the last few years trying to rediscover their Tyneside identity by creating a solid youth system, and Beardsley’s career makes him a perfect coach for the young players. He built success on a fair amount of talent, but a real work ethic that made him an icon for both Liverpool and Newcastle, as well as England.
It was his desire to always perform at the best of his abilities that so endeared him to fans, and it is great to see him placing this same teaching as the main trait of his coaching career.
There may not be long left in the season for these young players to properly impress, but there is no denying that they would put in the kind of performances that fans want to see at St James’ Park.