Leeds United's new season ticket campaign is superb - and have they too signified they will be keeping their best young players?
Leeds United's new season ticket promotion will take some beating in years to come.
As well as refusing to increase prices, it is led by a spectacular image illustrating the club's commitment to producing talented players through their academy and promoting them into the first team.
With a nod back to the 90s too with Gary Kelly, the campaign features present day players Lewis Cook, Alex Mowatt, Sam Byram and Charlie Taylor.
The quartet have been outstanding this season, recently joined by Kalvin Phillips in making his step up to the first team, and with many off-field sagas detracting attention at Leeds this season, the club are focusing on their biggest strength in order to rack up ticket sales for 2015/16.
What does it all mean?
The image has a particular significance apart from helping supporters feel particular pride about the club's youth policy.
The young players in the side have each been linked with moves away from the club, the Daily Star claiming last week Liverpool are eyeing Sam Byram one such example.
Head coach Neil Redfearn is yet to have a new deal confirmed into next season and does not feature in the image, but the fact they are basing their campaign around the youngsters appears to be a pledge of sorts that the club aspire to hold onto their coveted players.
A decision will ultimately rest with owner Massimo Cellino, but after advertising four of their current players in a promotional poster for next season's tickets, it would be hugely embarrassing for Leeds if sales of the stars followed ahead of the 2015/16 kick off.