The West Ham boss has used a strange tactic in his latest column.
Honesty is refreshing in modern football and Sam Allardyce is rarely anything but honest and direct.
While other Premier League managers bleat on about 'philosophy' and 'intensity' - words that rarely ever actually have any meaning in the context they are used by them - the West Ham United coach is always frank and to the point with the media and public.
Indeed, Allardyce has admitted he would have been sacked if West Ham had performed like they are now at the start of the season.
Employment rule number one: if your contract is up at the end of the current campaign, never admit you are performing badly enough to be sacked.
What exactly is the West Ham boss's thinking behind this one?
His later admission in his pre-Stoke City press conference that he is unsure of his future was more understandable and appropriate. It seems no one knows whether he'll be at West Ham next season - but most can tell you what they think the answer to that particular conundrum will be.
But what the 60-year-old has done here is frankly handed owners David Gold and David Sullivan a stick to beat him with if he ever wants to negotiate a new deal for himself. Now, when the two parties sit down to negotiate, they can simply throw down a copy of Allardyce's column and tell him 'well, you said it yourself, Sam.'
Unless, of course, there's another explanation. Maybe Big Sam just wants out of West Ham and has accepted that he could be leaving the east London club? And any talk of the 'sack' is his way of letting the board know life away from Upton Park wouldn't faze him.
If not, it's hard to see this as anything other than a massive PR own goal from a manager simply being far too open and honest in public.