Cole has started just four games all season and is aiming to force his way back into Sam Allardyce's plans by impressing in training.
The 31-year-old striker, who played just 10 minutes of the Hammers' most recent fixture against Leicester City, says he is remaining professional, despite his lack of opportunity, but he is hoping Allardyce gives him more of a chance to impress in the future.
"I got ten minutes on Saturday. If I can get more that will be great and I’ll do my best," he said. "It’s up to the manager what team he picks, and I can only be the professional I am, do my best and give 100 per cent as soon as I get a chance."
Cole's future at West Ham is likely to come into question this season as he seems to have been deemed surplus to requirements by Allardyce.
The likes of Andy Carroll, Diafra Sakho and Enner Valencia are all ahead of him in the club's pecking order for places and it is hard to see Cole displacing any of the trio.
Despite being a loyal servant to the Hammers, he has never truly been a prolific scorer and with West Ham expressing a desire to start challenging for a European place, there is a feeling that Cole is slightly short of the standard required at the Boleyn Ground.
If he does move on, he will be aiming to go to a club where more regular football is guaranteed as this season has, no doubt, been a frustrating one for the experienced front-man.