The Hammers are currently ninth in the league table with 42 points from 30 matches and are hoping to finish in the top 10.
"It is a concern as a manager because you can’t afford to switch off the gas, no matter where you are in the table,” Allardyce told West Ham’s official website when asked how to keep the players focused for the rest of the season.
“We have to create as much revenue as possible and it’s about a £1 million more per place you finish so each position does what a difference.”
Although West Ham have virtually no hopes of playing in Europe next season, finishing as high as possible is important from a financial point of view.
As Allardyce has pointed out, the higher the London outfit finish, the more money they will make, and this is something that the club bosses should drill into the players.
West Ham are an ambitious club and are quite shrewd about money, and it will only help them in the summer transfer window if they are able to earn more revenue.
It must be hard for the players to see what promised to be a successful 2014-15 campaign peter out, but there is still a lot to play for.