Newcastle United's ambition is set to be put to the test this summer with their reported pursuit of striker Bas Dost.
Newcastle are one of four sides credited with being in pursuit of his signature, along with Swansea City, Stoke City and Southampton.
Dost has emerged as one of the most in form attackers in Europe, scoring 13 goals in 14 games in the Bundesliga this season.
While Southampton may hold an advantage with Bas Dost's Dutch compatriot Ronald Koeman in charge and potential European football on offer next season, Newcastle's recent profits make them strong contenders.
The Guardian reported this week that the most up to date financial figures show Newcastle recorded a profit of £19 million, with revenues 35 per cent up on the previous year.
Bas Dost's potential price works out at £14.5m price converted into sterling, and just how confident they feel financially will become apparent should they look to pursue the 25-year-old Wolfsburg striker.
An added factor to tempt the forward to the club comes via compatriots Daryl Janmaat and Siem de Jong, the latter of who he could link up with in attack.
For a club accused of lacking ambition, making a move to beat fellow Premier League sides to an in form striker by spending big would answer much of the criticism. The question until then will remain, does the ownership care enough?