Cole has suggested that he doesn’t have any problems staying at Upton Park, but will only do so on the basis that he’s being selected to lead the attack of the first team on a regular basis.
He’s echoed that message if he leaves the club this summer, with his contract expiring at the end of this season.
“I don’t want to be sitting on the bench for the rest of my career, I want to be playing – It’s not a nice place to be – If I stay at West Ham or I leave, hopefully I’ll be playing,” said Cole.
The problem is that West Ham are nearing a position where they need to move on and add more exciting and versatile strikers to their squad.
The Hammers will shortly be moving into the Olympic Stadium and the desire will be for a slicker brand of football, without the need for an imposing and physical target man up front.
West Ham may well offer him a new deal, but there’s a good chance that it will be a short term commitment rather than the long term offer that the forward may be hoping for.
A one or two-year deal could suggest that the Hammers view him as more of a back-up player, suggesting that other forwards are going to be ahead of him in the pecking order, which he doesn’t seem content to accept.